Why is email marketing so crucial?
1) Email is used by 50% of the world's population.

Email is vital for marketing because it is by far the most popular method of communication in the world.

Statistics demonstrate that

There are more than 4 billion active email addresses (The total world population is around 8 billion)
99% of email users check their inboxes daily, many of them many times.
While email open rates are around 20% and CTR is 3.71 percent, interaction on the largest social media platforms is just about 0.6%.
60% of customers sign up for a newsletter to get updates and discounts, compared to only 20% who follow the same brand on social media.